Research file

Ideas factory research task

AKATRE  STUDIO,  CONCRETE  &  BORROW

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What most appealed to me was the interesting visual mixture between photography, typography, costume and sculpture. Particularly typography, as it is something i am very interested in, i enjoyed the way they displayed their typography work, as combined elements of photography and also perhaps sculpture, which was something i hadn't seen before.

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CONCRETE

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Industrial, EVERYDAY, urban, solid, Brutalism, minimalistic, impersonal, strong, masculine, block form, clean lines, modern

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BORROW

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Appropriation
TEMPORARY, taking something with the intention of returning it. Not solid, not forever, an idea, unlike concrete. Connotes ideas of intimacy, friendship. Taking

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Jeff Koons, takes everyday objects, like the balloon dog, and enlarges it to a huge scale. This could link to my ideas about surrealism, using everyday objects and images and presenting them, manipulating them to make them appear surreal. Similarly, Duane Hanson, takes an everyday image/ sighting and recreates it, putting it into a gallery environment. creates an element of surrealism from everyday objects.

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Akatre Studio is a French graphic design company. They work primarily in photography and graphics to web design and typography.

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They explore powerful colour combinations and bizarre, surreal concepts.

Aesthetic simplicity, minimalist allows the bold, surreal subject to stand out, whether typography on a piece of paper, a paper mask worn by a person or vivid bright paint.

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Concrete Art (movement)

Theo Van Doesburg said that their was nothing more concrete or more real than a line, a colour or a plane.
Max Bill said that the aim of concrete art was to create or represent "Abstract thought in a...tangible form" - similar to constructivism.

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The simplicity of the material allows the beautiful design to be more obvious.

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POP ART

Post world war 2, artists began looking at everyday objects in a different way, they took everyday objects and reproduced, juxtaposed and repeated them in their work, whether they were attempting to make the public look at everyday objects in a different way, or commenting on the industry and celebrity world, the public didn't respond well to this new art movement, claiming that it was not art at all.

“Andy warhol - Pop artists did images that anyone walking down the street would recognize in a split second—comics, picnic tables, men’s pants, celebrities, refrigerators, Coke bottles.”

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Similar to concrete, the background of their work are very simple and clean, with an industrial appeal (grey).

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For this project my group and I were most interested in the element of surrealism from the practitioner Akatre studio. This was something I continued to develop during this task.

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Contemporary artists and architects have began using the industrial manufactured material as the main material in their works for its simplicity and clean beauty.

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Artists often borrow elements from everyday life and incorporate them into their work which evokes thought.

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